We are concerned with environmental issues now more than ever. Air pollution, plastic in oceans, global warming, and food waste all are among the major threats, making us worry and think of being kinder to the planet. In support of environmental health, millions have begun purchasing socially responsible products despite their higher cost. Communicating sustainability needs to be an important part of a company’s public relations strategy because it declares that you are committed to being part of the solution to a recognized problem. Transparency and honesty foster trust with customers, strengthen employee engagement, empower and humanize leadership, all of which contribute to increased loyalty and revenue.