Sustainability reporting is a critical first step in implementing a strategy that can help an organisation to set goals, measure performance, manage sustainability-related impacts and risks, and understand how it drives value for its stakeholders. Sustainability reporting and marketing can build trust and credibility with a growing number of internal and external stakeholders that demand greater insights into how an organisation manages risks and opportunities related to material, environmental, social, and governance matters. In 2021, Securities and Exchange Board of India (SEBI) had introduced the concept of Business Responsibility and Sustainability Report (BRSR). The  BRSR  is  an  initiative  towards  ensuring  that  investors  have  access to standardized disclosures  on  ESG  parameters.

1. Individual companies’ social, environmental, and governance (ESG) performance would improve (because what gets measured gets managed).
2. A link tying companies with better sustainability records to better equity returns would emerge.
3. Investors and consumers would reward companies with strong sustainability performance—and put pressure on those that lagged.
4. Ways to measure social and environmental impact would become more rigorous, accurate, and widely accepted.